Digital Marketer Down Under

Digital Marketer Down Under ran in August 2018 at the Gold Coast Convention Centre in Australia, and was attended by over 1000 attendees wanting to grow their business through digital marketing techniques.

Darren shared the main stage panel discussing “Traffic versus Content – What Wins The Conversion”.  The stage was shared with Richard Lindner, the Co-Founder and President of Digital Marketer, the world’s largest digital marketing research and training company (who Darren’s agency Fully Charged Media is a proud Certified Partner of), and Mike Rhodes, the owner of one of the top 15 AdWords Agencies in the world (according to Google!).

Darren also hosted a networking roundtable event titled “Growing Your Tourism Business Using Digital Marketing”.  This was a great talk, explaining the issues of setting up tracking using third party booking engines, through to the different marketing platforms to use at the various stages of the travel planning and booking process from Dreaming, Researching, Booking and becoming an advocate.

Arrowtown Promotions Business Association 
Using Social Media For Business

Arrowtown are the business and tourism promotion association for a busy historical town outside of Queenstown in New Zealand.

Members are a mix of different businesses as Darren talked about how to start to use Social Media in their business.

BNZ Partner Connect 
Using Social Media In Your Business

BNZ (Bank of New Zealand) invited Darren to speak at their Business Partner’s Connect event to discuss integrating social media in your business.

Darren focussed on the details of social media, going well beyond posting on Facebook and moving towards how to grow digital assets in your business such as audiences to remarket to, and how the “scent” of your social campaigns have to be congruent to sell your story.

Queenstown Chamber Of Commerce
Business Warrant of Fitness Day

Queenstown Chamber of Commerce run annual events allowing business owners to get out of the day to day and focus on bigger business issues.

Darren hosted a talk about building digital marketing into your business, and highlighting the common areas often overlooked in a businesses online presence.